About
It Cosmetics is an American based company that specializes in lifestyle cosmetics and skincare products. Their focus is to make products that offer skin-perfecting benefits, making skin look and feel healthier, smoother and more youthful. They are especially known for their innovative use of color-correcting technology in their makeup.
What is It Cosmetics Superhero Elastic Stretch Volumizing Mascara?
It Cosmetics Superhero Elastic Stretch Volumizing Mascara is a high-tech, anti-gravity-defying mascara. The formula is infused with elastic stretch fibers, which cling to each and every lash, creating extreme lash volume, length and definition without a clumpy finish. It has rubber bristles on the brush, making it easier to coat each and every lash, ensuring all-day voluminous wear. It is also waterproof and lasts for up to 24 hours.
Pros
The biggest and most obvious pro of this mascara is that it really does coat every single lash, using its elastic fibers to cling to each and every lash, making them look voluminous and separated. The rubber bristles on the brush make it especially easy to use, allowing for comfortable application. Additionally, it is waterproof, meaning it won’t smudge or run, and it lasts up to 24 hours.
Cons
The only real con with this mascara is that it can be difficult to remove. It takes a lot of effort and is made especially difficult by the elastic fibers that cling to lashes.
Benefits
The benefits of this mascara are numerous. Firstly, it’s long lasting and waterproof, meaning you don’t have to worry about touching up throughout the day. Its defining and volumizing properties create a bold and dramatic lash look. The rubber bristles on the brush make it easy to coat each and every lash for a clump-free look. And sunscreen protection makes it a great choice for use in the sun.
Conclusion
It Cosmetics Superhero Elastic Stretch Volumizing Mascara is a high-tech, anti-gravity-defying mascara that is ideal for those who want a bold and dramatic lash look. It coats each and every lash with its elastic fibers, making it voluminous, separated and long-lasting. The rubber bristles on the brush make it easy to coat each lash for clump-free wear. It is waterproof, making it great for use in the sun, and it lasts up to 24 hours.
